Over the forecast period, cigarette volume sales are expected to post modest growth, supported by an anticipated easing of macroeconomic pressures and a concerted government effort to curb illicit trade. While price hikes have historically driven significant value growth, they are projected to slow in line with government plans to bring inflation under control.
Cigarette category growth is expected to be shaped by increasing segmentation within the premium and slim-format spaces. Premium brands are likely to remain the backbone of demand, particularly among higher-income consumers and image-conscious smokers who value consistency and brand heritage.
The regulatory environment in Turkey imposes strict limitations on cigarette innovation, effectively ruling out the introduction of flavoured variants, novel formats, or changes in pack sizes. In this context, leading tobacco companies are expected to focus on brand consolidation and gradual line extensions within existing regulatory frameworks.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsThis report originates from Passport, our Cigarettes research and analysis database.
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