E-commerce sales of tobacco are permitted and this have made cigarettes more accessible to consumers across Pakistan and has expanded the reach of tobacco companies. facilitating easier access for consumers.
Illicit trade has grown significantly over the review period, from - a fifth of volume sales at the beginning of the review period, to nearly half of volume sales in 2023. Illicit trade is predicted to rise even further over the forecast period, with further significant tax hikes on cigarettes acting as a further push factor for consumers to buy illegal cigarettes.
The two major cigarette manufacturers, that is Pakistan Tobacco Co (owned by British American Tobacco) and Philip Morris, will put more focus on alternatives over the forecast period. There is also no regulation for e-vapour products and heated tobacco products in Pakistan, so it is an attractive location for players to operate in.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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