Volume sales of cigarettes are projected to grow modestly over the forecast period, supported initially by recovering consumer confidence as inflation stabilises. However, this growth is expected to be short-lived.
Romania’s economic outlook remains uncertain in the near term, with the country continuing to grapple with one of the highest budget deficits in the European Union. Planned austerity measures including potential tax increases and changes to VAT are expected to place further strain on household budgets.
In the face of rising regulatory constraints and price pressures, innovation will remain a crucial lever for differentiation in the Romanian cigarette market. While legislative limitations on flavours restrict the development of new tobacco formulations, manufacturers are likely to channel their efforts into packaging design, branding, and premium cues.
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsThis report originates from Passport, our Cigarettes research and analysis database.
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