Over the forecast period, cigarettes are expected to witness steady growth in retail volume and constant value terms, as the economy stabilises, and inflation comes under control. Improved affordability will underpin volume growth, boosted by a growing urban population which is more socially liberal.
Sales of premium and super premium cigarettes are expected to witness good value growth over the forecast period. Innovation and developments of sophisticated menthol cigarettes using capsules and switch technology, such Dunhill Switch and Benson and Hedges Switch, have boosted sales of premium and super premium cigarettes over the review period.
One regulatory change that could have a major impact on the cigarettes landscape over the forecast period is a possible ban on menthol cigarettes. This decision rests with the Standards Organisation of Nigeria, whose technical committee has proposed the ban of the use of ‘characterising flavours’ in cigarettes (including menthol).
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Understand the latest market trends and future growth opportunities for the Cigarettes industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See All of Our DefinitionsThis report originates from Passport, our Cigarettes research and analysis database.
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