Although many local consumers are trying to make healthier choices, overall demand for sugar and sweeteners is predicted to improve over the forecast period. While Australians may try to avoid sugar, they are expected to increase their usage of alternative sweeteners such as stevia to flavour their food and drinks.
Given the high rates of obesity and diabetes in Australia, the government is exploring several options to combat this issue; one such solution is the introduction of a sugar tax. While initially targeting sugary soft drinks, this tax will no doubt have a significant impact on the overall price of sugar in Australia and impact how often consumers might purchase the product, possibly even accelerating consumer reliance on sugar replacements.
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Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsThis report originates from Passport, our Sugar and Sweeteners research and analysis database.
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