The expected development of culinary trends in Germany is not anticipated to lead a recovery of sugar over the forecast period, as consumers increasingly prioritise health-conscious choices and seek alternatives to traditional high-sugar products. Germans are becoming increasingly aware of their sugar intake and are therefore better informed to avoid the health risks associated with it.
In Germany, the future development of alternative sugars is poised to play a significant role in shaping purchasing decisions between similar products, as consumers relinquish traditional white refined sugar in favour of more innovative options perceived as healthier and more sustainable. Alternatives, such as coconut or date sugar, are gaining traction as they are marketed as more natural and less processed.
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Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sugar and Sweeteners research and analysis database.
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