From 2024 to 2029, total volume demand for sugar and sweeteners in Japan is projected to remain relatively stable. While foodservice volume sales are expected to continue on the path to recovery, retail volume demand is expected to continue to decline due to the growing health and wellness trend.
The demand for alternative sweeteners is increasing rapidly in Japan, driven by growing health consciousness amongst consumers eager to reduce their sugar intake. Low or no calorie sweeteners, such as stevia and aspartame, are gaining popularity, particularly amongst individuals at high risk of diabetes.
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Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsThis report originates from Passport, our Sugar and Sweeteners research and analysis database.
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