Total volume sales of sugar and sweeteners are expected to be hampered by the continuous decline in retail demand, driven by the health and wellness trend. Even prior to the pandemic, consumers’ increasing health-consciousness and interest in nutrition was growing.
Although sugar reduction is a key goal for consumers looking to improve their dietary habits, indulgence occasions increased during the pandemic due to prolonged home seclusion and heightened stress levels. Many consumers looked to indulgence products as a way to relax and unwind.
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Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sugar and Sweeteners research and analysis database.
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