The Brazilian Ministry of Health and the national food industry have signed an agreement to reduce the amount of sugar in processed foods, aiming to eliminate 144,000 tonnes from products such as chocolate milk, boxed juices, carbonates, yoghurts, cookies, and cakes over the next five years. This initiative targets Brazil’s obesity epidemic, as the country ranks fifth globally in terms of obesity, with 20% of its population obese, and 50% overweight.
Growing concern about the health impacts of processed sugar, and the development of chronic diseases resulting from abusive consumption, give space for natural sweeteners to gain more attention from both the industry, foodservice, and final consumers. Stevia, a sugar substitute made from the leaves of the stevia rebaudiana plant, is widely being used as a natural sugar substitute, having a sweetness from 200 to 400 times that of sugar, and no calories, versus four calories per gram of sugar, and is safe for diabetics.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sugar and Sweeteners industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar and Sweeteners industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
All table-top raw sugar products and natural sweeteners, whether sold packaged or unpackaged. Includes yellow/brown sugar, fructose, maltose, maple sugar, molasses, corn syrup, glucose, table sugar (also known as granulated refined white sugar), icing sugar, caster sugar, stevia (sweet leaf)), etc. Excludes artificial sweeteners such as aspartame and acesulfame-K. Also excludes sugar alcohol such as erythritol, xylitol and mannitol, which are commonly used for replacing sucrose in foodstuffs and often used in combination with high intensity artificial sweeteners. Note: Sugar and sweeteners used for industrial processing are excluded.
See all of our definitionsThis report originates from Passport, our Sugar and Sweeteners research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!