Baby food is expected to grow over the forecast period both in volume and current value terms. Along with the hope for a further positive birth rate in the country, the convenience trend and increased product variety and emerging brands will drive category growth.
Looking ahead, sales of baby food through modern grocery retailers, drugstores and e-commerce will continue to make baby food highly accessible and affordable for the majority of Bulgarian consumers due to the further penetration of private label ranges and regular price promotions. Baby food will continue to be one of the most preferred categories purchased online due to the convenience factor, as it offers the widest choice of products and the highest price discounts, reaching 25% or more in the form of bundle offers.
Despite the growing interest in private label ranges, Hipp will continue to lead the entire category thanks to its substantial presence in all baby food subcategories and particularly its leadership of prepared baby food. Additionally, due to its proven quality, Hipp has excellent distribution through all channels, including retail chains, drugstores and online, providing a comprehensive product range and ongoing innovation.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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