Volume growth over the forecast period will continue to be hampered by a declining birth rate, high breastfeeding rates and that many parents choose make food for their babies from scratch at home. As such, all products areas will register further volume growth over the forecast period.
The premium local brand Rudolfs has consistently gained value share over the review period and will gain further value share over the forecast period. Within baby food, it offers a wide range of both jars and pouches, as well as baby drinks, and is certified organic.
Parents will be increasingly conscious of what they are feeding their babies. While the convenience associated with baby food will continue to be appreciated, parents will be more and more discerning and will increasingly look for claims such as organic, no added sugar, free from preservatives, artificial colourings and flavourings.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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