The prohibitive cost of milk formula in Ecuador is expected to remain a significant barrier to the growth of the category in the foreseeable future. With the average price of standard milk formula at USD44 per kg, Ecuador ranks amongst the countries with the highest unit prices in Latin America, nearly double the regional average of USD27 per kg.
The outlook for baby food is further challenged by the anticipated decline in birth rates, driven by a growing number of Ecuadorians choosing to have fewer children or opting out of parenthood altogether. This trend necessitates a shift in focus towards increasing market penetration amongst existing consumers.
Given the legal restrictions on advertising milk formula in Ecuador, brands within this category are limited in their promotional efforts. However, growing-up milk formula, which is not subject to the same advertising bans, emerges as a strategic focal point for marketing investments.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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