It is reported that the deal between major player Nestlé and French investment fund FnB Private Equity, which was reported at the start of 2024, was finalised in July, in which the French subsidiary of the Swiss food giant Nestlé has entered into "exclusive negotiations" to sell its baby food products, excluding milks, to FnB, having already sold off other food products to the company. This is not expected to affect the job security of employees, and FnB is also a leader in its support of agri-food SMEs in line with their economic, environmental, and social footprint.
A new trend is the concept of subscription milk formula, such as seen with a new brand released by Les Petit Culottes, which also offers a range of nappies. The concept enables parents to sign up for a delivery service, with a frequency and volume of products as required, which can be stopped or amended at any point.
There has been a rise in specialised nutrition in baby food, helping parents with some of the more challenging aspects of childhood nutrition. In addition to offering a wide range of organic products, which also offer free-from variants, players are also launching specialised products.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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