The main driver for opportunities in baby food is affordability. In response, players offer different pack sizes to ensure affordability for consumers across the income spectrum.
The average unit price of baby food is not expected to decline in the short term, despite the fact that inflation is predicted to ease. In addition, consumers’ incomes have not been growing in line with inflation, which means that year-on-year, they are unable to purchase as much with the same amount of money.
A wider selection of snacking products for young children, including rice cakes, snack bars and biscuits, emerged over the review period. As parents resume their busy, on-the-go lifestyles, the demand for infant snacking is expected to increase as consumers look for convenient products to serve their children between meals.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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