Baby food will continue to face structural challenges due to demographic factors over the forecast period, with birthrates expected to remain on a decline. While this will create ongoing challenges for volume sales, it remains possible for players to adapt and launch added-value products, such as those with functional and health-related properties, which could help to support value growth.
The health and wellness trends and increased focus on nutrition for babies and infants, will likely inspire new health-focussed products launches over the forecast period. Such products are also likely to carry high prices, thus supporting value sales over volume sales.
Group Danone, the GBO of Nutricia Polska Sp zoo, which leads baby food with its Bebiko, BoboVita, and Bebilon brand, is set to cement its overall lead even further thanks to strategic expansion in Poland. Indeed, it is reported that Nutricia is developing a new manufacturing facility in Opole.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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