There is a clear shift in retail channels within baby food, particularly due to the rise of private label options. Health and beauty specialists are expected to dramatically increase their value share in 2024, with dm-Drogerie Markt and Rossmann both doing well in private label.
Special milk formulas are expected to witness growing demand, as consumers seek formulas for various dietary needs and health conditions. The wider choice of formulas will drive sales, such as formula designed for premature infants, options suitable for those with cow's milk or soy protein sensitivity, formulas for reflux/digestive difficulties and amino acid-based formulas for severe allergies.
The population of women of childbearing age in Hungary is decreasing, with a declining number of newborns. While childbirth peaked in 2021, due to COVID-19 restrictions, the coming years are forecasted to see a decreasing number of newborns.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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