Over the forecast period, baby food is projected to see strong retail volume growth, despite still high, if slowing, inflation. The search for healthy food for babies and infants is predicted to shape purchases in baby food, with more innovation in snacks aimed at catering to these health-conscious consumers.
However, since price often remains the determinant factor in the consumer’s purchasing decision, consumer brand and product preferences are changing. Thus, companies are set to increase their focus on marketing and communication strategies to retain the interest of consumers and resist the pressure from competitively-priced private label alternatives.
Liquid growing-up milk formula benefits from significantly lower-prices than other types of baby food. As milk prices spike and powder baby food products experience substantial price increases, budget-conscious parents are expected to continue to turn to growing-up milk formula.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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