As new-generation parents increasingly adopt refined feeding practices, there is a growing focus on addressing special needs such as infant lactose intolerance and digestive absorption disorders. Special baby milk formula, which is essential for infants with these specific problems, is characterised by strong functionality and a high repurchase rate, which is the reason it is attracting more attention from manufacturers of milk formula.
With the implementation of China’s new milk formula standards, stricter regulations on the formulation and ingredients of such products are expected to drive continuous upgrades in formulations. On the one hand, Chinese milk formula products are increasingly focusing on ingredients, aligning with the rising consumer interest in ingredient lists and clean labels on packaged foods.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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