In March 2024, the Ministry of Health came out with a statement that pouches are not healthy for babies. Sales of pouches have increased significantly in recent years, supported by a growing consumer demand for convenience and products that can be consumed on the go.
Following the second discovery of bacteria in Materna products in 2023, many parents complained that, despite Materna claiming that no infected products got to market, many of their babies got sick from the formula. Due to this, they got together and filed a class action lawsuit against Materna.
According to a survey by the Ministry of Health, higher numbers of babies are having milk formula in the hospital after being born. While women are trying to breastfeed their babies, there is greater acceptance of giving milk formula, and using it from birth.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baby Food industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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