There will be somewhat of a recovery over the forecast period, with a slight increase in overall volume sales, as birth rates return to growth after the disruption caused by the pandemic. Special baby milk formula will see the highest volume growth, as when parents are concerned about their babies, they are willing to buy specialised products.
The entrance of new international players and baby food brands is unlikely over the forthcoming period, as a number of players may still experience difficulties in the supply chain due to geopolitical changes in the region. As such, marketing activities are likely to be more focused on protecting retail value share.
Consumers will largely remain price sensitive during the forecast period, creating a difficult operating landscape for premium brands. Instead, affordable brands targeted at middle classes will be the most popular options, such as Nutricia Nutrilon and Nutrilak.
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Understand the latest market trends and future growth opportunities for the Baby Food industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baby Food
This is the aggregation of milk formula, prepared, dried and other baby food.
See All of Our DefinitionsThis report originates from Passport, our Baby Food research and analysis database.
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