The forecast for cafés/bars as a whole is quite modest, with sales expected to stagnate in constant value terms during the forecast period. The main issue lies in the poor outlook for nightclubs, which is likely to extend to pubs and bars as well, due to the changing leisure habits of young consumers, which is a trend that is expected to gradually affect other age groups too.
In April 2024, the German reusable supplier RECUP entered the Austrian market with a mission to revolutionise the to-go packaging sector in foodservice. The company introduced a nationwide deposit system for food and drink packaging, allowing foodservice operators to borrow so-called RECUPs (reusable cups) and REBOWLs (reusable bowels), lending them to customers for a deposit of EUR1 or EUR5, respectively.
A relatively fast-growing brand by the end of the review period that is poised to establish a significant presence in Austria in the coming years is Teeamo (Teeamo GmbH). Founded in Germany in 2018, the brand saw its first Austrian outlet open in late 2020, through the efforts of master franchisee Jon&Stella Vertriebs GmbH.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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