Overall value sales of cafés/bars (at constant 2024 prices) are expected to decline in Germany over the forecast period, although there will be mixed performances within the channel, with specialist coffee and tea shops expected to record solid growth. The foodservice industry in Germany has struggled to fully recover to pre-pandemic levels and is facing ongoing challenges, with an economic slowdown a major hurdle.
Germany’s café culture is increasingly embracing convenience-driven innovations to cater for consumers’ fast-paced lifestyles. Ordering a coffee-to-go rather than consuming on-site is expected to remain a beneficial trend for cafés/bars in Germany over the forecast period.
In Germany, pubs/bars will have to continue evolving to meet changing consumer demands, with a strong focus on regionality, sustainability, health-conscious choices, and unique experiences. Many establishments now prioritise locally sourced and seasonal ingredients, in food, as well as beverages.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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