Recovering to pre-pandemic levels will be a significant challenge for bars/pubs in Japan over the forecast period, particularly as COVID-19 fundamentally altered many people's lifestyles and drinking habits. A notable trend has emerged among younger generations, who are increasingly refraining from alcohol consumption.
Cafés is expected to experience a fairly stable performance in value growth terms (at constant 2024 prices) over the forecast period, largely driven by its increasing popularity among younger generations. This demographic is shifting away from alcohol consumption, viewing drinking as a low "time performance" activity, while also prioritising health awareness since the pandemic.
Despite a growing global trend towards sustainability, awareness among Japanese consumers remains significantly lower. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2024), while over 60% of consumers worldwide strive to positively impact the environment through their daily actions, only 27% of Japanese consumers share this sentiment.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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