It will be difficult for bars/pubs to recover to the pre-pandemic level of value sales, and this is not expected by the end of the forecast period. As noted earlier, the pandemic has changed the lifestyles of many people, including their drinking habits.
New players are entering specialist coffee and tea shops. Representative entrants from outside of Japan in 2023 were Mixue and Cotti Coffee.
Consumers in Japan are becoming more careful and selective in their spending. With a reduced frequency of dining out compared with pre-COVID-19, consumers are now dining with a purpose and a strong sense of preference.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See All of Our DefinitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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