Craft beer will continue to be under pressure, as consumers cut back on spending as inflation still remains a concern. Brands will instead focus on retail channels, as consumers cut down on visits to pubs, and as a result are more prepared to pay more for a quality been that they can consume at home.
Argentinian brands in café/bars have a good reputation internationally, and as such will continue to expand to other countries within the region, including Chile, Uruguay, and Brazil, as well as to other continents like North America and Europe. For example, Café Martinez has branches in Uruguay, Paraguay, Spain, the United States and Bolivia; Tostado café has branches in Brazil, Uruguay, Spain and the United States, while Havanna Café has outlets in almost all Latin American countries, the United States and Spain.
Loyalty programme will become more common, as operators look to encourage repeat customers, and also gain insights in terms of customer preferences. Café Martinz and Starbucks have loyalty programmes and other operators will follow suit over the forecast period.
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Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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