When it comes to eggs, as in other areas of fresh food, consumers are increasingly demanding that there be a greater focus on animal welfare and improved farming techniques. Companies are taking up these demands, and in many cases are investing significant resources into developing new technology and innovation to improve production systems.
Promotions, special offers and advertising could prove particularly important in helping eggs producers to attract consumers, especially as the competition intensifies. Marketing efforts by major companies are expected to increase in the coming years as they look to attract new consumers.
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Understand the latest market trends and future growth opportunities for the Eggs industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsThis report originates from Passport, our Eggs research and analysis database.
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