Total volume sales of eggs are expected to post respectable growth over the forecast period, with total volume sales set to increase at a CAGR of 3%. Eggs remain an affordable yet valuable source of protein for Moroccan consumers, especially amid the economic challenges and declining disposable incomes.
The growing demand for premium egg categories such as free-range and organic eggs will continue to drive the value sales growth of eggs over the forecast period. As health awareness continues to rise, more consumers are prioritising quality over price, opting for eggs perceived to have superior health benefits due to their natural and ethical production methods.
Volume growth of eggs through foodservice channels is set to outperform the volume growth expected through the retail channel. This trend is expected to be driven by the popularity of boiled eggs and eggs with tomato sauces served as a quick meal in Mahlabas for middle and low-income consumers.
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Understand the latest market trends and future growth opportunities for the Eggs industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eggs industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes all fresh poultry eggs, egg albumen (egg whites), as well as liquid or dry hen eggs packaged and sold loose. Egg substitutes are also included.
See all of our definitionsThis report originates from Passport, our Eggs research and analysis database.
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