Eyewear in Argentina witnessed a mixed performance in 2024, with the market struggling across most categories except for spectacle lenses and frames, which remain essential staples for a large segment of the population. The economic context was defined by recession, with GDP contracting by 1.
In 2025, affordability remains a dominant theme across the eyewear landscape. Although import restrictions were lifted following the new government's inauguration in December 2024, the ongoing recession has continued to dissuade consumers from investing in premium or luxury brands.
EssilorLuxottica SA maintained its leading position in eyewear overall in 2024, with its diverse portfolio spanning spectacle lenses (Essilor and Varilux) and frames and sunglasses (Ray-Ban and Oakley), alongside other smaller brands. The company's dominance reflects the post-merger strength of its broad brand coverage and price premium relative to local competitors.
Optical stores remain the leading distribution channel for eyewear in 2025, with the channel’s value share increasing slightly during the first half of the year. These stores play a crucial role in the eyewear market, particularly as the primary venue for purchasing prescription lenses, as well as contact lenses and sunglasses.
Eyewear value sales are forecast to rise over the forecast period, as the sector gradually rebounds from prior contractions. While sunglasses and spectacle frames had been particularly affected by years of sluggish demand, the stabilisation of macroeconomic conditions — most notably lower inflation — is expected to support category recovery.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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