Eyewear is expected to see growth in both volume and value terms in China in 2025. The country has the world’s largest myopic population, with over 700 million people requiring vision correction.
The eyewear market is experiencing clear consumer segmentation in China. Luxury brands are entering the smart glasses space, with Gucci, Dior, and Prada collaborating with tech firms to launch augmented reality (AR)-enabled smart glasses at premium price points.
Essilor China was the leading player in eyewear in China in 2024. Essilor’s premium lenses, including its anti-blue light Crizal series and Transitions photochromic lenses, hold a significant market share.
Optical goods stores was the leading distribution channel within eyewear in China in 2025. Despite the rapid growth of e-commerce channels, optical goods stores, represented by the likes of Baodao Glasses, LensCrafters, and Puyi Optical, has maintained its dominant position in China's eyewear market.
Value sales of eyewear are set to rise in China over the forecast period. Functional demand is expected to grow steadily, driven by the essential need for myopia control solutions and the further ageing of the population, fuelling surging demand for progressive lenses and reading glasses.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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