Eyewear in Thailand has seen steady growth in value and volume terms in 2025, albeit at a more moderate pace compared to the previous year. The growth of eyewear is being supported by an ongoing recovery in the market economy with consumers showing a greater willingness to invest in new spectacles and sunglasses, while more consumers are also embracing the convenience of contact lenses.
The market is showing a positive performance in 2025 and as the demand for eyewear has increased people are increasingly looking for higher quality products. However, overall growth remains somewhat hindered by prevailing economic uncertainty and the adoption of cautious spending behaviour.
Even though there has been increasing price sensitivity among lower-income consumers, international players maintained strong positions in eyewear due to their assortment of higher-end spectacle frames and spectacle lenses. The high-income and affluent consumers in Thailand have been less affected financially by the economic uncertainty facing the country and thus they continued to spend on familiar global brands and higher quality eyewear.
Optical goods stores continue to dominate sales of eyewear in 2025 with consumers often seeking the advice of trained sales staff when purchasing these products. The largest chain of optical goods stores in Thailand – Top Charoen – announced it would be listed as a public company as it looks for further opportunities to grow and expand.
Sales of eyewear are set to rise over the forecast period in value and volume terms, albeit at a slower pace than was seen over the review period. Growth is expected to be fuelled by an increasing awareness of the importance of eye health and vision correction alongside a rise in the prevalence of myopia and presbyopia.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Eyewear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!