Eyewear is posting sustained positive growth in the Netherlands in 2025. Value sales continue to be supported by innovations and functionality, as consumers are increasingly choosing technologically-advanced products with concepts that adapt to digital lifestyles and offer convenience — this can be seen in both contact lenses and spectacles lenses.
The pursuit of value in eyewear continues in the Netherlands in 2025, with the perception of value highly focussed on health functionality across demographics. Overall, eyewear remains resilient to many macroeconomic impacts and, whilst disposable spending is still challenged, a prioritisation towards eye health remains.
The competitive landscape of eyewear in the Netherlands is fragmented, with Essilor Nederland BV (the NBO of EssilorLuxottica SA (GBO)) as the leading overall company, with its Essilor and Varilux also taking the two top brand places. The player also leads glasses with the same two brands, and sunglasses with its Ray-Ban brand.
Optical goods stores remain the largest distribution channel for eyewear in 2025, showing distribution growth in in the year, and with the number of stores also developing. The maintained success of this channel is supported by growing demand for eyewear and eyesight correction, and the fact consumers seek such stores for eye tests and eyewear advice.
Eyewear will maintain positive growth over the forecast period, in both value and volume terms, supported by baseline demand which comes from both demographics and evolving lifestyles and habits. For example, extensive screen exposure and children who experience the need to adopt eye correction from an earlier age, are factors contributing to a sustained increase in sales for myopia control products.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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