In 2024, sales of eyewear in the Netherlands are experiencing healthy growth, continuing the positive trend from the previous year. Despite facing challenges such as price increases and inflation, Dutch consumers consider eyewear an essential item and are willing to invest in product quality to ensure prevention and comfort.
Eyewear in the Netherlands has been witnessing sustained growth in 2024, driven by an expanding consumer base for products such as contact lenses and spectacle lenses, along with a general rise in unit prices influenced by inflation and promotional efforts for innovation. The market remains highly dynamic as manufacturers continued to invest in new product development aimed at generating shifts towards more sophisticated offerings.
The competitive landscape of eyewear in the Netherlands is becoming increasingly concentrated due to the presence of large global players. Spectacle lenses manufacturers like Carl Zeiss and Essilor have introduced new products that help prevent and correct myopia symptoms, particularly for individuals exposed to screens.
There is a growing tendency amongst Dutch consumers to compare products across different channels to find the best deals. E-commerce is gaining a larger share as more Dutch consumers turn to online purchases.
Manufacturers are committed to continued investment in new product development and innovation to tap into the growing consumer base anticipated in the Netherlands, driven by early demand for eyesight correction among children and youth. The focus will be on increasing the penetration of contact lenses, which currently lags behind other European countries, and bringing innovation in lenses that offer solutions and prevention.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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