Eyewear in Germany is expected to display positive retail current value growth in 2024, mainly boosted by rising unit prices. A focus on materials and quality, customisation, and personalisation, are all boosting value sales through premiumisation, while inflation is also driving up unit prices, further impacting current value growth.
Due to slightly increasing inflation rates and some supply chain cost increases, trade sources anticipate that average eyewear prices in 2024 could see higher increases than in previous years. Volume sales of eyewear are likely to register a negative performance due to these high unit price increases.
Fielmann maintained its lead in overall eyewear in Germany in value terms in 2023, followed by Carl Zeiss Vision and Luxottica Germany. The competitive landscape looks set to remain fairly stable in 2024.
While there is increasing penetration of retail e-commerce in eyewear, the importance of bricks-and-mortar stores remains significant. Optical goods stores is expected to continue to account for the lion’s share of value sales in overall eyewear in Germany in 2024.
Over the forecast period, eyewear in Germany is expected to register positive retail volume and current value growth, driven by core factors such as Germany’s ageing population, increased consumer knowledge about eyewear, and growing interest in health-related products. Opportunities in presbyopia vision correction are expected to emerge as Millennials age and require more corrective vision solutions.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See All of Our DefinitionsThis report originates from Passport, our Eyewear research and analysis database.
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