Sales of eyewear are set to rise in both volume and value terms Japan in 2025. The country is seeing an increase in the population suffering from myopia.
As costs continue to rise, consumers are becoming increasingly mindful of their spending, a trend encapsulated by the term, "Wiser Wallets." This concept, highlighted in Euromonitor's Global Consumer Trends 2025, reflects a shift in consumer behaviour in the context of an unstable global economy.
Johnson & Johnson KK was the leading company within eyewear overall in Japan in 2024. The company produces the Acuvue 1-Day, Acuvue Oasys 1-Day and Acuvue Oasys brands and is focused on the contact lenses and solutions category.
Optical goods stores was the leading distribution channel within eyewear overall in 2025, with the channel’s value share falling during the year. Consumers' preference for trying on spectacles and sunglasses before purchasing has kept the demand for offline channels, such as optical goods stores, consistently high.
Eyewear is expected to see growth in both volume and value terms in Japan over the forecast period. While the spectacles market is becoming saturated and facing challenges, the contact lenses and sunglasses sectors still hold potential for expanding their user bases.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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