In 2025, Malaysia’s eyewear market is expected to see growth across spectacles, sunglasses, and contact lenses, driven by shifting consumer lifestyles, rising health consciousness, and aggressive promotional strategies. Spectacles remains the largest category in terms of value sales, with demand supported by value package offerings and growing demand for functional lenses such as anti-blue light and anti-fatigue variants, especially amongst digitally active and ageing consumers.
In 2025, value-seeking behaviour remains a key driver in Malaysia’s eyewear market, with consumers actively responding to discounts and promotional campaigns. Optical goods retailers are offering aggressive deals, such as buy-one-get-free on branded sunglasses and up to 40% off spectacle frames, to attract price-sensitive shoppers.
Luxottica Wholesale (M) Sdn Bhd is the leading player in eyewear in Malaysia. The company’s offer includes major brands such as Ray-Ban and Oakley.
Optical goods stores remains the leading distribution channel for eyewear in Malaysia in 2025, with its value share set to rise during the year. These retailers remain the most trusted and accessible source for consumers seeking spectacles, sunglasses, and contact lenses.
Value sales of eyewear are set to rise in Malaysia over the forecast period, supported by evolving consumer preferences and lifestyle shifts. Demand for branded sunglasses is projected to rise, driven by an increasingly brand-conscious consumer base that views eyewear as both a functional necessity and a fashion statement.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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