Eyewear in the US is expected to post further strong retail volume and current value growth over 2025. Retail current value growth is predicted to outpace retail volume growth, largely due to anticipated unit price increases, particularly in light of potential tariff impacts.
Consumers in the US continue to face economic uncertainty, particularly due to the rising cost-of-living and the impact of the government’s 2025 policies. These pressures have prompted consumers to redefine the value of their purchases, not just in terms of prices, but also the trade-offs between price, functionality, fashion and personal need or importance.
EssilorLuxottica is the GBO of the top two NBOs in eyewear, Essilor of America and Luxottica US Holdings Corp. In 2024, Essilor of America continued to lead eyewear in the US, despite a small dip in retail value share, compared with 2023.
In retail value share terms, optical goods stores is projected to be the leading distribution channel in spectacles, sunglasses, contact lenses (but not contact lenses and solutions) and eyewear overall, in 2025. The channel’s retail value share is set to grow over the year.
Eyewear in the US is expected to see strong rises in retail volume sales and moderate growth in retail value (constant 2025 prices) sales over the forecast period. Contact lenses and solutions is predicted to see the highest CAGRs, with a moderate growth performance for spectacles, as well as a rebound for sunglasses, albeit with modest CAGRs.
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Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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