Value sales of eyewear are set to rise in Italy in 2025. Growth is set to be supported by a gradually improving macroeconomic context and the easing of cost pressures that have weighed heavily on the industry in recent years.
Across eyewear, 2025 has further deepened the polarisation between high-end and value-driven purchases, shaped by rising price sensitivity, shifting consumer sentiment, and evolving channel strategies. While premiumisation efforts continue, especially amongst luxury players, demand for affordable alternatives is simultaneously gaining ground.
Luxottica Group SpA and Essilor Italia SpA, both owned by EssilorLuxottica SA, remained the two largest players in eyewear in Italy in 2024. Luxottica, the leading player, lost some share during the year, largely as a result of the issues faced by the Ray-Ban brand in spectacle frames and sunglasses.
Optical goods stores is set to remain the leading distribution channel within eyewear overall in 2025, accounting for the majority of value sales, even though its share is expected to decline slightly due to the growth of other channels, particularly online. Optical goods stores’ dominance remains unchallenged in the spectacles category, which is set to represent almost 65% of total eyewear value sales in 2025, and this is expected to persist throughout the forecast period.
Value sales of eyewear are set to rise in Italy over the forecast period, though growth across Italy’s eyewear industry will be uneven across categories, with spectacles and contact lenses expected to see steady expansion supported by demographic, medical, and lifestyle trends, while sunglasses are set to experience more subdued gains due to shifting priorities and increased competition. Contact lenses and solutions is projected to grow both in volume and value, albeit from a low base relative to other Western markets.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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