In 2025, eyewear in Taiwan is set to record strong growth, driven by increased demand and retail innovation. Contact lens manufacturers are prioritising advanced materials and comfort-focused innovations, with leading brands emphasising both comfort and style.
Taiwan’s high prevalence of myopia, particularly among those under 18, and age-related vision issues represent significant public health concerns. Orthokeratology (OK) lenses and advanced surgical procedures are emerging as key solutions, offering effective vision correction for both children and adults.
Johnson & Johnson Taiwan Ltd was the leading company within eyewear overall in 2024, leading contact lenses and solutions. The player continued to increase its share during the year, becoming the most dynamic player through the offering of its established brand Acuvue.
In 2025, optical stores remain the leading distribution channel for eyewear, though its value share is expected to decline slightly, while retail e-commerce— the most dynamic channel—continues to grow. Optical stores are the primary providers of professional optometry services, including eye examinations, prescription adjustments, and personalised consultations.
Value sales of eyewear are projected to rise over the forecast period, driven by evolving demographics and technological advancements. Taiwan’s ageing population—approaching super-aged society status—is set to reshape demand, with presbyopia solutions, especially progressive lenses and specialised reading glasses, expected to see significant growth.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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