Retail value sales of eyewear in Switzerland are set to rise in 2025, supported by ongoing shifts in demographic and lifestyle factors. An ageing population combined with widespread early screen use among younger consumers continues to contribute to higher rates of impaired vision, thereby boosting demand for corrective eyewear.
With Switzerland’s relatively strong economic performance and high per capita wealth, demand for luxury goods such as premium sunglasses remains robust. However, growth potential is increasingly tempered by a societal shift towards experience-based living and conscious consumption.
EssilorLuxottica maintained its leading position in eyewear in Switzerland in 2024, supported by its broad portfolio of globally recognised fashion-oriented brands such as Ray-Ban, Oakley, Coach and Prada. Spanning mid-range to premium and luxury price tiers, these brands cater to a wide audience.
Optical goods stores remain the dominant retail channel for eyewear in 2025, with their share continuing to rise. Chains like Fielmann and Rodenstock stand out due to their comprehensive in-store services, including eye exams, personal fittings and professional consultations.
Retail value sales of eyewear are set to continue rising over the forecast period, driven by ongoing demographic and behavioural trends. These include Switzerland’s ageing population and rising screen exposure among younger age groups, which will sustain demand for both contact lenses and spectacles.
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Understand the latest market trends and future growth opportunities for the Eyewear industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories:
If you're in the Eyewear industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eyewear
Eyewear is the aggregate of contact lenses, spectacles and sunglasses.
See all of our definitionsThis report originates from Passport, our Eyewear research and analysis database.
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