Hand tools was the best performing category in home improvement in 2023, and ongoing sales look set to be further supported by ongoing DIY trends over the forecast period. Rising urbanisation and the return of residential construction are major contributing factors, along with the expansion of the middle class in the country, being the consumer audience which is inclined to invest in tools and other products to complete home DIY projects.
Kitchen sinks is another category which is benefitting from home renovation trends, with sales expected to maintain a positive performance over the forecast period. Equally, urbanisation and residential developments also support this trend.
We expect a mix of e-commerce and physical shopping in home improvement over the forecast period, depending on the products purchased. While Turkish consumers, in general, tend to be sceptical about ordering large, and more expensive, home improvement items online, a substantial proportion of home improvement categories, such as power tools, hand tools, and home paints, include products that are relatively small and inexpensive, and consumers feel more confident buying them online.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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