In 2025, value sales (at constant 2024 prices) of home improvement in Indonesia are expected to grow, albeit at a slower pace compared to 2024, as consumer demand marginally softens following a period of strong post-pandemic recovery. Macroeconomic uncertainty and more cautious household spending is expected to moderate demand over the first half of the forecast period, especially for big-ticket renovation items.
Indonesia's rapid urbanisation, with the urban population projected to comprise 59.7% of Indonesia’s inhabitants by 2025, is significantly influencing housing trends and, consequently, the demand for home improvement solutions.
Home improvement in Indonesia is set for transformation as emerging technologies such as 3D printing, AI-driven interior design, and smart home systems reshape how homes are built, designed, and managed. The introduction of 3D construction printing, led by the likes of Modula Sustainability Indonesia in partnership with COBOD International, is expected to accelerate housing development by reducing build times and material waste key advantages amid the country’s growing demand for affordable housing.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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