Despite predictions for a further value sales decline (at constant 2024 prices) over the forecast period, the outlook for home improvement in Germany still offers some optimism after a turbulent few years towards the end of the review period, as a modest rebound in consumer spending is expected in the short term. After a difficult 2023 and 2024, industry giants such as Bauhaus, Obi, Hornbach, and Toom are expected to adapt to evolving market conditions.
Germany has a strong commitment towards environmental sustainability, and consumers are increasingly interested in energy-efficient and water-saving sanitaryware. Investing in smart bathroom solutions that integrate automation, touchless technology, and eco-friendly materials resonates with consumers.
E-commerce as a distribution channel for home improvement in Germany is expected to undergo significant changes over the forecast period, driven by advancements in technology, evolving consumer expectations, and shifting market dynamics. Retailers are increasingly integrating augmented reality (AR) to enhance the online shopping experience.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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