In 2024, the home improvement category is anticipated to face further decline in constant value sales, with consumer demand dampened by the sluggish housing market and consumers choosing to shop around for better pricing deals. This downward trend is expected to persist until housing market conditions improve.
High-end wooden flooring made from noble materials is expected to witness strong demand, despite competing with cost-effective alternatives like PVC replicas. Additionally, rugs will retain their popularity as both a cocooning and decorative element in homes.
E-commerce is set to gain further share within home improvement over the forecast period, particularly as it is likely to have attracted first-time visitors during the COVID-19 pandemic when stores were closed. Such consumers will have since become accustomed to the convenience of purchasing online and will be more likely to use the channel for home improvement purchases in the coming years.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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