Sales of home improvement products are expected to continue declining in value terms (at constant 2024 prices) over the forecast period. The category is likely to face ongoing challenges amid prevailing economic uncertainties, including elevated inflation and fluctuating interest rates, which are leading consumers to curtail discretionary spending, particularly on substantial home renovation projects.
Sustainability is becoming increasingly central to home improvement practices in France, with a focus on biodegradable materials, energy efficiency, and waste reduction. The RE2020 environmental regulation emphasises the importance of reducing the carbon footprint of new buildings, encouraging the use of eco-friendly materials and energy-efficient designs.
France is at the forefront of several groundbreaking innovations in home improvement, which is transforming the way people design, build, and interact with their living spaces. AI-driven interior design tools like AI HomeDesign are gaining popularity, enabling homeowners to visualise and plan their spaces with precision.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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