Consumer demand for home improvement in the UK in 2025 is expected to experience modest growth, although this will remain limited due to ongoing market challenges. Retailers such as B&Q and Screwfix, under Kingfisher, have highlighted a sluggish housing market and cautious consumer spending as key factors likely to temper growth.
Innovations such as 3D printing, AI-driven design tools, and smart home integration are rapidly shaping the future of home improvement in the UK, making the process more personalised, efficient, and accessible. 3D printing is beginning to influence key areas, including bespoke fittings, fixtures, and even furniture, enabling homeowners and professionals to create customised solutions quickly and cost-effectively.
Sustainability is poised to play an increasingly important role in the UK home improvement sector over the forecast period, prompting significant changes across product design, materials, and usage patterns. In painting and decorating, water-based, low-VOC (volatile organic compound) paints are becoming standard, championed by brands such as Farrow & Ball, Lick, and Little Greene, which offer eco-friendly formulations packaged in recyclable tins.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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