Retail constant value sales of home improvement will continue to contract in 2025, albeit at a slower rate than in the previous year. Over the forecast period as a whole, retail constant value sales are expected to contract but at a slower rate than in the review period, as economic headwinds weigh on renovation spending.
The popularity of wall coverings, particularly wallpaper, is expected to decline more sharply over the forecast period, as evolving tastes steer homeowners towards paint and peel-and-stick alternatives that offer greater flexibility and require a lower level of commitment. Consumers increasingly prefer the ease of changing wall finishes seasonally or ahead of interior refreshes, perceiving traditional wallpaper as too labour-intensive and restrictive.
The integration of smart home technologies such as internet-of-things-enabled automation and remote-control systems is set to reshape home improvement projects in Romania, with leading retailers like Dedeman investing in IT infrastructure through initiatives like DedeTech to support advanced e-commerce and logistics platforms. The National Long-Term Renovation Strategy will drive the adoption of energy-efficient solutions – including advanced insulation, smart heating and ventilation controls, and low-VOC materials – by leveraging EU funds and fiscal incentives aimed at reducing building emissions.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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