Home improvement is expected to maintain low, yet relatively stable, baseline sales over the forecast period. This slightly sluggish performance is attributed to a plateauing effect of construction following the boom, while baseline demand will remain supported by DIY trends.
Opportunities lie in innovation over the forecast period, which is expected to be seen in eco-friendly paints, and personalised wallpapers. Within this there will be a focus on sustainability, wellness, and personalised aesthetics.
Sustainability trends will also influence flooring over the forecast period, with options like bamboo, cork, and reclaimed wood expected to become popular in this context. Bamboo flooring, known for its strength, rapid renewability, and minimal environmental impact, is particularly prized, while cork is also on the rise due to its natural insulation properties, sound absorption, and eco-friendliness, offering both functional and aesthetic benefits.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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