Over the forecast period, the outlook for home improvement remains bleak, with sales projected to decline in value terms (at constant 2024 prices). The continued struggles of the property market, marked by stagnant demand for new homes and ongoing price declines, are forecasted to severely impact home improvement sales.
In the coming years, e-commerce is set to play an increasingly transformative role in China's home improvement market. While traditional brick-and-mortar channels remain crucial especially for product categories that require professional installation such as floor tiles, wooden flooring, and decorative paint, online platforms are rapidly gaining traction across more accessible categories like rugs, bathroom And sanitaryware, and power tools.
When it comes to new product development and innovation there is likely to be a growing focus on sustainability, health and wellness and smart features, with these trends crossing paths. For instance, in home paint players could focus on added health benefits such as VOC-free paint, antibacterial/anti-viral paint, as well as products which are better for the environment.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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