Over the forecast period, home improvement in Italy is projected to record low level value growth, influenced by several macroeconomic factors. The gradual phase-out of government incentives like the Superbonus and Ecobonus has reduced the demand for large-scale renovations.
Over the forecast period, the Italian market for corded power tools, including corded drills and other corded equipment such as circular saws, angle grinders, and jigsaws is anticipated to record a deep decline, driven by the increasing adoption of battery-powered alternatives. Cordless tools offer enhanced portability, ease of use, and improved battery life, making them more appealing to both professionals and DIY enthusiasts.
Over the forecast period, sustainable innovation is expected to be a major driver of home improvement sales in Italy. Italian consumers are increasingly prioritising eco-friendly materials, energy-efficient appliances, and sustainable production processes in their home renovations.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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