In a cross-category trend, sales of home improvement are expected to slump in 2025, before picking up again over the forecast period. This dynamic is attributed to currently subdued consumer spending, elevated household debt, and a deceleration in residential construction activities.
As Thailand's housing landscape evolves, shifts in rental preferences, urbanisation, and housing types are expected to influence the demand for home improvement solutions. Economic challenges, high household debt, and rising interest rates are prompting more individuals to opt for rental properties over homeownership, particularly in urban centres.
Over the forecast period, Thailand's home improvement sector is expected to undergo significant transformation driven by innovations such as 3D printing, AI-driven interior design, and smart home technologies. Companies like Siam Cement Group (SCG) are leading the way with 3D printing in construction, exemplified by the world’s first 3D-printed medical centre in Saraburi, showcasing sustainable and efficient building practices.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See all of our definitionsThis report originates from Passport, our Home Improvement research and analysis database.
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