Private label is set maintain a significant role in retail value sales for the hypermarkets channel throughout the forecast period. Despite the anticipated improved economic context, private label will continue to attract Argentina’s many local consumers who are actively searching for cost-effective alternatives to pricier branded options.
Over the forecast period, the hypermarkets channel in Argentina is expected to turn in a healthy performance, partly due to several marketing strategies developed in 2024 that will continue in the short term. In order to replace the discontinued programme Precios Justos, several chains have developed their own proposals.
Leading players in hypermarkets remain set on improving the shopping experience by enhancing the convenience aspect and differentiating their offers. In this vein, towards the end of the review period, Cencosud launched a new function for its Disco and Jumbo apps: in Disco and Jumbo stores, consumers can scan up to 30 products with the apps on a mobile phone and generate a QR code for paying at a self-service checkout, thereby saving time.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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