While hypermarkets looks set to record healthy growth in current value sales throughout the forecast period, outlet numbers are only expected to rise marginally. This is mainly because Hungary’s Plaza Stop Act makes it extremely difficult to obtain approval for the building of new retail facilities with a surface area in excess of 300 sq m.
The special tax on retailers will also continue to discourage the opening of new hypermarkets outlets in Hungary over the forecast period. Initially introduced in 2020 as part of a broader suite of measures to mitigate the negative economic impact of the pandemic, this levy has since remained in place and been increased a number of times, with the government reframing it as a way to bolster state coffers and alleviate budgetary pressures stemming from the prolonged spike in inflation and the fallout of Russia’s invasion of Ukraine.
A highly consolidated competitive environment and growing competition from discounters will limit the potential for new entries in hypermarkets over the forecast period. The special retail tax will also continue to discourage multinational operators from expanding into Hungary.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!