The Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending on groceries. However, a degree of polarisation will continue, with some consumers remaining price sensitive.
Private labels are expected to become an increasingly important strategic focus for Swedish hypermarkets over the forecast period, and it is expected that players will continue to introduce new private label products and improve existing lines in order to boost their profit margins. This will make it more difficult for branded products to obtain shelf space which, in turn, will increase competition and again allow for players to put more pressure on suppliers to lower prices.
As the economy continue to improve, it is expected that grocery e-commerce will once again see solid growth rates over the forecast period. As such, competition in the e-commerce channel will also increase and it is expected that hypermarket players will continue to develop their e-commerce capabilities and offerings to attract and retain customers who seek the convenience of online shopping and delivery options.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!