Hypermarkets is set to maintain slow and stable current value growth in Brazil in the forecast period, but this will be unimpressive, and below the average for grocery retailers. As families are struggling to maintain their purchasing power from one year to the next, they will tend to buy everyday products in convenience retailers and, occasionally, in local supermarkets, and only when necessary will they make a trip to a hypermarket.
Even with the reduction in the number of outlets in 2024, Carrefour continued to dominate hypermarkets, followed by regional chains spread throughout the country. Its dominance in this channel is expected to prevail, since there is no other format that includes food, beverages, household cleaning products, beauty and personal care products, bazaar items, home appliances, electronics, and IT products in the same space.
Hypermarkets and warehouse clubs will have to fight for consumers’ limited budget in the forecast period, which will make the competition between these two channels fiercer, and the winner will be the consumer. Carrefour has bet a great deal on Atacadão to compete directly with second-placed Assaí in warehouse clubs.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hypermarkets industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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